The team at ATG Holdings have built sincere relationships with relevant government agencies and tourism authorities through their expansive careers and personal connections to regional communities. However, it’s the support of the local community that really enables a project to move forward. To ensure the goals of all partners are aligned, ATG Holdings invests the time needed to have transparent and honest discussions with landowners, local business owners and Councils. The team also work closely with First Nations peoples to ensure proposed developments are both respectful and celebratory of their land, values, beliefs and culture.

By providing returns to all partners, ATG Holdings truly means all partners, from investors right through to the local business owners and general community members. Hospitality developments are carefully selected in regional Victorian locations that will stimulate economic growth and generate meaningful job opportunities, encouraging young people to stay in their hometowns. Secondly, by showcasing local produce, culture and businesses on a larger stage, it can raise awareness and bring attention to the unique regional offerings that the community are proud of. These developments can also strengthen the sense of community in these areas by providing venues for locals to gather and socialise. Lucrative return on investment will naturally occur as a by-product of these benefits, making it a safe and rewarding opportunity for investors.

ATG Holdings search for regional locations where a gap exists in the hospitality offering and there are clear benefits to be gained from developing in the area. The team conducts a thorough evaluation of the strategic need, logistical feasibility and commercial opportunity of a site before deciding to move forward. Market trends, economic forecasts and planned public and private investments in the area are all investigated and analysed. A comprehensive technical and commercial assessment is then carried out to establish the build requirements, guest experience and commercial strategy. ATG Holdings will only proceed with the acquisition of a site if there is an opportunity to create a unique hospitality offering that can genuinely benefit the local community and generate high profit margins.